Good prices aren’t exclusive to good people, unfortunately. That was the premise of my WestJet campaign. 

 

Believe it or not, creating a novel-sized list of annoying people was actually really easy—there’s a lot of them, I’m sure you’ll agree. Myself and the team managed to narrow the best ones down to two or three and the work I’ve attached below is the result.

 

The concept was strong enough to work across press, social and film. The film script was slightly longer than a traditional ad (sixty seconds or so) so I was really able to ooze some personality out of the voiceover.