Brief: Make a cuddly koala bear steal some toilet roll.

 

One of the more stranger copywriting challenges, for sure, but great fun to write.

 

This was the first real-world instalment of Kenny’s kleptomaniac adventures. The aim of the script was to create another scenario for the mischievous ball of fluff to steal his beloved Cushelle. I, of course, wanted there to be a clear narrative, but more importantly, I wanted to weave the mandatory product benefits into the script and voice-over in a way that didn’t feel too shoehorned.

 

Over the years of working on Cushelle I wrote various social posts too. Each post used a 3D rendered Kenny to push a bunch of different messages. I’ve attached a few here.