Concepts. Optimising Assets For Social. Social Copy. Storyboarding. 

 

I was Creative Lead on a digital project, optimising assets for social channels into a huge suite of new and exciting content. This didn’t involve just plonking the TV ad on a social post, I sliced up the film and explored stocked footage to create new films, new messaging, new statics - all of which expanded the whole campaign. There was also a suite of interactive ‘Stories’ concepts that got people engaging with the campaign too.